In 2017, I launched my consulting practice under the name Vivid360. I was so proud of myself for coming up with that name. It was fun, sassy, and seemed like me. For six years it served me well. My practice flourished.
But I learned something along the way. As much as I loved the name, it wasn’t resonating with my clients and the community at large. Recently I was in a team session and I said something about Vivid360. One of the participants looked up and asked: What’s Vivid360?
And so began the work of a rebrand. I hired a brand strategist and discovered that what did resonate with people was me. Michele. Go figure.
Introducing Michele Krolczyk Business Consulting
So I am embracing that truth and thrilled to introduce my new brand and website as Michele Krolczyk Business Consulting.
And while it would have been nice to know that six years ago (!), it wouldn’t have worked. For most of us, it takes time to build a brand. I have many wonderful clients and teams that helped me with that. Thanks to each and every one of you!
Maybe back then I felt a need to create an entity to represent me. But as is often the case in business, you have to be willing to pivot or you can waste a lot of energy working against the current.
Get in Touch!
I invite you to browse through this lovely new website to learn more about my offerings including strategic planning, professional facilitation, team building, and speaking. Even better, reach out to me at firstname.lastname@example.org to connect in person.
Hopefully, you can still see elements of my beloved Vivid brand. I did not lose the spice or the nice!